If you have a website, chances are you are selling something online, be it products or services.
If you want to maximize your website revenue, you should at least be tracking the following three things so that you know what you need to work on.
Are you ready to let the figures tell you the facts? Let’s start!
1. How many visitors do you have every month?
I am surprised many website owners have no idea how much traffic they are getting to their websites each month. Without this piece of vital information, it is almost impossible to start improving your site.
Therefore, the first thing you should do is to start tracking the number of visitors that are coming to your website, if you haven’t already done so.
I use the popular free tool called Google Analytics. Once you have it installed in your site, Google Analytics will help you to do all the necessary tracking at the backend.
Based on the metrics report that you receive from Google Analytics, here are the three things you need to look at at the minimum:
How many visitors does your website get every month?
What are the top pages in your website that most visitors click on?
How do your visitors know about your website? (Are they coming through search engines, referrals or direct url?)
Knowing the above statistics will definitely help you to identify targeted areas of improvement for your sites.
For example, if you discover that most of your visitors are clicking on your contact form and yet you don’t receive any inquiries in your mailbox, do a test on your contact form to make sure it’s working! It may sound all too obvious to you, but you don’t want to be making any assumptions.
If it turns out that your contact form is fine, work on how you can make it easier for your visitors to get in touch with you. Does your contact form contain too many fields that take people a long time to fill up just to ask a simple question?
Always put yourself in the shoes of your customers and see how you can simplify their online experience to improve your response rate.
2. How many people opt in to your mailing list each day?
Truth is, people seldom buy things online the first time they visit a website, and the same applies to your business. Visitors come and go and you never know if they are ever going to come back to your website again.
Hence we need to have a system in place to capture the contact details of your visitors so that you can continue to follow up with them even after they leave your site.
Ideally, you should have at least one person subscribing to your mailing list every day. If not, you need to work on creating a more tempting offer to give visitors a stronger reason to join your mailing list.
For example, are you offering products such as free guides or reports in exchange for your visitors’ contact information? Are the products you give away something of real value to your visitors?
What you can do is create a free gifts page in your website like I did =)
You can also study what your competitors are doing to get opt-ins via their website. If you need more ideas, this eBook, List Authority: How To Build An Email List of 1,000 Subscribers In 30 Days And Profit From Your First Newsletter will be able to help!
Leads are extremely important when it comes to building a profitable business online. Let me emphasize that one of the most important objectives for your website is to generate leads for your business – 24/7.
3. What is your conversion rate?
Ultimately we want more sales for our business. And if our website can help us to achieve that, why not?
Have you been measuring the conversion rate of your website? For every 100 visitors that land on your product or services page, how many successful transactions do you get?
This may not apply to every business especially if you are selling very high ticket items in industries such as construction or marine (if you are in these industries, generating leads may possibly be the main objective of your website), but for most of us, we can definitely take measures to improve conversion on our website.
There are two popular ways to do that. First, you need to provide social proof for the products that you sell in your website. Having positive reviews and testimonials from happy customers is crucial for conversion as it helps to build trust and confidence with your prospects.
Second, you must have obvious call-to-actions on your product or service sales page. I like to use attractive buttons that say ‘Buy Now’ or ‘Free Trial’ to attract visitors to click on them. You can purchase beautiful call-to-action buttons at GraphicRiver for as low as $2 per set.
Implement these tips in your website and I am sure you will be in a better position to improve your website conversion rate from now onwards!